You're hiring one person, and this is him.

You'll get one page with the scope, the price and the dates on it, worked out at £30 an hour. If the work grows, I'll quote the extra before doing it, so there are no surprise invoices.

You'll see progress every week, with a link to review and a chance to comment as we go. Nothing gets saved up for a big reveal at the end.

No page builders or bloated themes. It takes a bit longer to build, but you end up with a faster site that's easier to live with, and no mess to unpick in two years.

Code, files, fonts, domain and accounts, all in your name. Nothing's tied to me, and if you ever want to move on, I'll help you do it.

Every site gets an accessibility check before it goes live. A website should work for everyone who visits it, so it's part of the job, not an extra.

No jargon in quotes, meetings or handovers. If you can't explain what you've paid for, I haven't done my job.